Human Resources - 1996 Words

December 28, 2014 - January 3, 2015 |Dec 28 Sunday |Jan 1 Thursday | | |New Years Day | |Dec 29 Monday |Jan 2 Friday | |†¦show more content†¦| | | | |Jan 12 Monday |Jan 16 Friday | | | | |Jan 13 Tuesday |Jan 17 Saturday | | | | |Jan 14 Wednesday |Notes | |Show MoreRelatedHuman Resource And Human Resources2538 Words   |  11 Pages Human resources departments, has fueled the need for exceptional talent, Human resources is a departments, in some companies it has become a global workforce. Human resource offered Challenges, however, on the positive side, people can be hired for all kind of opportunities† human resources can consist of a group of people or one person. Human resources is over hiring, firing, training, and managing, also supplying a good benefit package, many companies has a human resource department whichRead MoreHuman Resources : Human Resource Professionals1709 Words   |  7 PagesHuman resource professionals use several different methods to make sure that they have the best employees they can possibly have, as well as attain new ones. Human resources is a job all about the people that one works with. It is a job that keeps people safe, makes sure one’s rights are protected, helps generate a profit through the type of employees one hires, and a job that strives to give employees every opportunity to succeed. The hospitality industry is one which people are the main ingredientRead MoreHuman Resources And The Human Resource Department2150 Words   |  9 PagesIntroduction Human Resources are concerned with the management of people within an organization, not only to minimize internal issues but to also ensure a highly functional workforce. The department is responsible for recruiting suitable candidates, identifying and meeting the training needs of existing staff, ensuring employees welfare and safety, and raising awareness of current workplace legislation (BBC, 2014). In addition to the above responsibilities, the Human Resources Department alsoRead MoreHuman Resources And Human Resource Management10880 Words   |  44 PagesHuman Resources Defined As a Salon Owner you may have heard the term Human Resources as these departments started showing up in small to large companies in the late 1960’s. The purpose of these departments was to have specialists that advised their Corporate Management staff on everything from hiring to performance management. Normally the department would be headed up by a person who was qualified, experienced and had formal education in Human Resource Management from an accredited college or universityRead MoreHuman Resource Management And Human Resources1243 Words   |  5 Pages Human resource management Introduction As storey (2001) explains that human resource management concept is typical approach to business which quest to achieve competitive advantage through the strategic disposition of dedicated and committed human work force using array of values, culture, personnel and structural techniques. In simple word Human resource denotes to employees that help to run and drives an organisation which is also the main workforce of any organisationRead MoreHuman Resources And The Human Resource Department1618 Words   |  7 PagesThe Human Resource department is considered to be the most important department for the development and progress of the work processes of the concerned organization. The HR department plays the most crucial role in managing the desired activities of the employees of an organization as well as it recruits the skilled employees to the firm. This research paper will help in explaining the process by which the Human Resource adds desired values to an organization. For any of t he particular firm, theRead MoreHuman Resource Management And Human Resources938 Words   |  4 PagesHuman resource management is becoming higher in demand everyday. Employment for human resource manager is projected to grow 9 percent from 2014 to 2024 (Bureau of Labor and Statistics, 2016). On average this occupation is growing faster than most occupations. Over the 5 years to November 2019 jobs that will open for Human resource management is expected to be above average employing between 25,001 and 50,000 more (Bureau of Labor and Statistics, 2016; Human Resource Manager, 2015). Whenever newRead MoreHuman Resource Department : The Human Resources Department816 Words   |  4 Pagestalented employees. The human resources department has had an important role and underappreciated role in employee hiring and retention. Through the use of strategic human resource planning, human resources departments are able to benefit a company both directly and indirectly. A direct benefit of the human resources department is the support the department provides to line managers. Human resource department staff are available to provide support to line managers, but human resource staff should notRead MoreHuman Resource Management : Human Resources925 Words   |  4 Pagesyou were to ask any human resources professional what their responsible functions were you would receive many different responses based on their department. â€Å"No two human resources departments have precisely the same roles because of differences in organization sizes and characteristics of the workf orce, the industry, and management values.† (Noe, Hollenbeck, Gerhard, Wright, 2016). Even though the roles in the departments are different, the functions that human resources are supportive of remainRead MoreHuman Resources And Human Resource Management1286 Words   |  6 PagesAs I have written this essay I have come to the conclusion that the organisational structure is defined by its human resources processes. Human Resources (HR) or Human Resource Management (HRM) depending on your view point, has ultimately defined employees as a commodity. Where once there was security and familiarity within our employment; â€Å"security, permanent flux and change without beginning or end have become the established norm and this has had a consequential impact on the attitudes of employees

Mobile Networks The New Norm For Networks - 1416 Words

Latest trends such as mobiles, IT-as-a-Service, Server Virtualization and the requirement to respond rapidly to developing business conditions are placing demands on the network, which cannot be handled by today’s conventional network architectures. Software-Defined Networking proposes new approach to avoid the traditional vertically integrated networking stack in order to improve the present basic network architecture by improving architectural flexibility and manageability. SDN enables â€Å"mass customization† of network operations to better support differentiated services. With this technology a single program can control the behavior of entire networks. Networking in future will rely completely on software, which will help increase the†¦show more content†¦All these transformation of high level policies into low level configuration commands with adaption to changing network conditions is done manually. Frequently, they likewise need to finish these exceptionally perplexing errands with access to extremely constrained instruments. As a result, system administration and execution tuning is very testing and subsequently slip inclined. The way that system gadgets are generally vertically-coordinated secret elements worsens the test system administrators and chairmen face. An alternate practically unsurmountable test system professionals furthermore analysts face has been alluded to as Internet ossiï ¬ cation. Due to its tremendous organization base and the actuality it is viewed as a major aspect of our societies critical infrastructure (much the same as transportation and force frameworks), the Internet has gotten to be greatly difï ¬ cult to develop both as far as its physical framework and in addition its conventions and execution. Then again, as present and rising Internet applications and administrations get to be progressively more unpredictable and requesting, it is basic that the Internet have the capacity to advance to address these new difficult. The thought of programmable networks has been proposed as an approach to encourage system development. Specifically, Software Deï ¬ ned Networking (SDN) is another systems administration ideal

Don Juan Essay Thesis Example For Students

Don Juan Essay Thesis A monologue from the play by Moliere NOTE: This monologue is reprinted from The Dramatic Works of Moliere, Vol. II. Ed. Charles Heron Wall. London: George Bell Sons, 1898. DON JUAN: There is no longer any shame in hypocrisy; it is a fashionable vice, and all fashionable vices pass for virtues. To act the part of a good man is the best part one can act. The profession of hipocrisy has wonderful advantages. It is an art, the imposture of which is always looked upon with respect; and although the world may see through the deceit, it dares say nothing against it. All the other vices of mankind are opened to censure, and everyone is at liberty to attack them boldly; but hipocrisy is a privileged vice which closes the mouth of everyone, and enjoys in peace a sovereign impunity. By dint of cant we enter into a kind of league with those of the same party, and whoever falls out with one of us has the whole set against him; whilst those who are really sincere, and who are known to be in earnest, are always the dupes of the others, are caught in the net of the hypocrites, and blindly lend their support to those who ape their conduct. You could hardly believe what a number of these people I know who with the help of such stratagem have put a decent veil over the disorders of their youth, have sought shelter under the cloak of religion, and under its venerated dress are allowed to be as wicked as they please. Although people are aware of their intrigues, and know them for what they are, their influence is none the less real. They are well received everywhere, and a low bending of the head, deep sighs, and rolling eyes, make up for all they can be guilty of. It is under this convenient dress that I mean to take refuge and put my affair to rights. I shall not give up my dear habits, but will carefully hide them, and avoid all show in my pleasures. If I am discovered, the whole cabal will take up my interests of their own accord, and will defend me against everybody. In short, it is the only safe way of doing all I like with impunity. I shall set up for a censor of other peoples actions. I shall speak evil of everybody. If I am but ever so sligh tly offended, I shall never forgive, but bear an irreconcilable hatred. I shall make myself the avenger of the interests of Heaven, and under this convenient shelter I will pursue my enemies, will accuse them of impiety, and know how to let loose against them the officious zealots who, without understanding how the truth stands, will heap abuse upon them and damn them boldly on their own private authority. It is thus that we can profit by the weaknesses of men, and that a wise man can accomodate himself to the vices of his age.

Jeffrey Dahmer Essay Example

Jeffrey Dahmer Essay Most crimes that are committed during the normal daily activities of peoples lives is indicative of the Routine Activities Theory that gives Insight onto how Jeffrey Dammed was so successful In luring, raping, and murdering unsuspecting men from the local gay nightclubs in Milwaukee. Jeffrey Dammed had willingness and the ability to commit such heinous predatory crimes. He was motivated by a strong sexual desire for sexual gratification that deviated from the norm, evident by his method of killings and the amount of times these acts occurred. Dammed never used aggression in the omission of his crimes but rather a method of attack that would con his victims into lowering their guard making them mall targets for him. Dampers primary targets were drifters, locals, and prostitutes often exchanging alcohol and money for sexual favors. This can be the sole reason why so many men became Dampers victim because he targeted individuals who would voluntarily leave with him. As stated in the biography Dampers hot-spot for possible targets revolved around the gay-night clubs depicted in the film catered to Dampers sexual preferences. Typically in the eight-club scenario possible targets for violence are typically females making males not likely to be subjective to violence and as an onlooker In a club setting It Is difficult to differentiate the victim from the assailant in a gay male couple. Dampers character towards his victims was very routine and cunning making his victims typically prostitutes and locals susceptible to his method of persuasion. His targets were individuals who were easily persuaded by money and their non-awareness towards a possible harmful target made them even more likely to become one of his any victims. It Is reasonable to Infer that an Individual could have decreased their chances of factorization If they were more self- conscious and aware of the situation they were putting themselves into and not so trustworthy of a complete stranger. Jeffrey Dammed did not receive any monetary or emotional gain from his murders but rather a psychological gratification from the deviant acts of raping and murdering his victims while placing them in the submissive state his sexual urges craved for. Dammed lived a hedonistic lifestyle feeding Into his sexual urges despite the potential uniqueness for his actions as portrayed In the biography. We will write a custom essay sample on Jeffrey Dahmer specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jeffrey Dahmer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jeffrey Dahmer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Jeffrey Dammed did not Include the thought of government authoresses or the possibility of disappointing his family in his motive but rather focused on the comfort he found gaining power and control over his victims typical of most serial killers. The biography portrays the fact that after the murder of Steve Tommie, Dammed made the choice to completely give into his urges and pursue his deviant sexual pleasures of raping, murdering, and dismembering his victims. As Dampers sexual urges grew so did his appetite to kill and this was the driving factor that fueled his murders. Dampers ultimate goal was to have a completely submissive victim that would never leave him but naturally his human victims were prone to decay. It is reasonable to infer that his sadistic conquest for the perfect submissive victim lead him to new experiments like injecting acid into his victims brain along with differing forms of necrophilia and cannibalism. Dampers Intense sexual urges along with his inability to satisfy them led him awards the choice of hedonism which Is what drove him to continually commit these plant sexual acts. ) A criminologist Trot ten Classical cocoons would Touch on ten decisions Dammed made before his murders and whether he utilized his decision- making skills and if his murders were of his free-will. While a criminologist from the Positive school would believe that his acts of violence were not that of free-will but that it originated from a physiological predisposition internally that caused him to engage in these criminal acts. However, both schools ca n agree that Dampers bad rental upbringing was flawed evident by their numerous arguments throughout their marriage leading up to their divorce. Jeffrey Dammed is quoted in an interview stating l decided I wasnt going to get married because I never wanted to go through anything like that. Clearly Dampers parents inadvertently affected their sons behavior possibly contributing to his murders. I believe the Classical School of thought explains Dampers behavior more in-depth because it states that an offender will choose to commit crimes based on hedonistic decisions maximizing their leisure and minimizing their pain. Clearly stated in the film Jeffrey Dammed admits that his sexual urges completely dominated his life and as his sexual appetite evolved, it became detrimental to his lifestyle because of his inability to satisfy his urges. Also Jeffrey Dampers prosecutor Michael McCann states in the film that he realized the consequences of his actions and knew the difference of right from wrong in turn giving evidence that Dammed willingly made the rational decision to engage in the commission of these criminal acts. ) The argument of nature vs.. Return is a hotly debated topic and in the case of Jeffrey Dammed there is no clear distinction whether his criminal acts stemmed from either the Nature theory of a genetic predisposition that altered his behavior or the Nurture theory that he behaves a certain way in accordance to his upbringing. It is not definite what triggered Dampers motivations to kill but it can be inferred that a genetic defect of some sort could have caused his introverted behavior along with his intense fascination of road kill as a child. As stated in the film Jeffrey Dampers mother was hospitalized and treated for anxiety but prior to this diagnosis Joyce relied on many medications prior to Jeffrey birth because it was reported she had a very difficult pregnancy with Jeffrey. Difficult pregnancies have been correlated with difficulty bonding between a mother and newborn. It can be reasonable to infer that the medications she was prescribed and the difficult pregnancy she underwent could have inadvertently caused a genetic predisposition in his behavior. However, Jeffrey Dammed like many aerial killers in most cases shows detectable characteristics of murderers before puberty. Dampers intense fascination with dead animals was a clear sign but was misinterpreted by his parents who also contributed to his behavior by openly arguing and quarreling in front of him on numerous occasions. Dampers parents marital arguments scarred and inadvertently contributed to his introverted behavior, as stated in the film that he would retreat to the woods during his parents confrontations.

The letter box Essays

The letter box Essays The letter box Paper The letter box Paper John Searles Chinese room argument attempts to explain the difference between working machines and the human mind. Let us imagine that an English speaking man who knows no other language has been put in a small room. On the wall is a letter box and on the floor is a book of rules and a note pad. Every so often a piece of paper with Chinese writing is passed through the letterbox. The rulebook explains how to process the writing, it tells the man to copy certain characters onto the note pad. Thebook gives a code informing the man what should be written according to what is on the paper initially sent through the letter box. Once he has decoded the message he sends the reply back through the letterbox as an answer to the questions he received, obeying the rules contained in the book. As time goes by the man becomes more and more accomplished at his job. To a Chinese onlooker it would seem that the person in the room was a fluent Chinese speaker. Searle compares the activity of this man to the activity of a machine or computer. The man did not need to understand the Chinese to be able to give a perfect answer. In this way the computer does not understand or comprehend what it is doing, it only processes information. Searle said that the man (and hence machine) lacked intentionality and possessed only a syntactical ability as opposed to a semantic one. This means that the machine is unable to be aware of the meaning of the information it processes even though it uses correct grammar to communicate with. Simply producing output in response to input according to certain rules does not constitute human thought. Searle uses this argument to refute the so-called Strong Artificial Intelligence position of some thinkers who believe that computer language does more than just represent human thought (via programming); rather, it really is human thought. A thought experiment arguing against Searles reasoning and supporting Strong AI is the Turing test. Alan Turing, who helped develop the first modern computers, claimed that in future years it could be possible to create a machine that had a mind. Turing imagined the following: There is an interrogator, a machine and a person. The interrogator is positioned in a separate room to the machine and the person. The person and machine are labelled either x or y, the interrogator is unaware which is x and which is y. The interrogator must ask x and y questions, his aim is to guess which is the machine and which is the person. The aim of the machine is to make the interrogator guess that the person is in fact the machine; the objective for the person is to help cause the interrogator to guess correctly. Turing believed that in the future it would be quite conceivable for a machine to trick the interrogator more than seventy percent of the time. Turing believed that this proved machines were capable of thinking. The problem with this argument is that just because the computer is capable of fooling the interrogator into believing it is human does not directly correspond to the conclusion that the machine is a thinking thing. It seems more likely that the computer has merely been programmed with the correct answers to use and in reality has no understanding of what his answers actually mean. Professor Jefferson argued, Not until a machine can write a sonnet or compose a concerto because of thoughts and emotions felt, and not by the chance fall of symbols, could we agree that machine equals brain-that is, not only write it but know that it had written it. No mechanism could feel (and not merely artificially signal, an easy contrivance) pleasure at its successes, grief when its valves fuse, be warmed by flattery, be made miserable by its mistakes, be charmed by sex, be angry or depressed when it cannot get what it wants. 3 Having awareness and knowledge of the content and meaning of thought is what Searle describes as intentionality and is a feature of human thinking which machines could never replicate because of their very nature as fabricated, artificial entities. In conclusion, I feel that it seems impossible for machines to ever have minds. The mind appears to be a purely metaphysical thing that could not be transplanted into a machine. Furthermore the process that a machine goes through is not thought but programming. Everything the machine knows comes from the maker. To say that machines have minds is like saying that even if an evil daemon controlled and planted every thought in our heads, we would still be free thinking beings with conscious minds. Personally I find it hard to conceive the monist approach, though some attempts are made to explain the mind from a monist perspective, which nonetheless gives the mind a special position that could not merely be recreated by fabricated, artificial machines. Such an approach is taken by those who see the mind as an emergent property of the physical composition of the body (specifically brain). A single molecule of water could not be wet or hot or cold; it is only on combining with many millions of molecules in a complex bundle that properties emerge that we associate with water. So with the mind our freedom and intentionality emerge from the very complex arrangement of our organic bodies, which are unique to humans and animals and could not be shared by machines. For most people using an argument from common sense it feels that our minds are free and unattached to our physical bodies. I therefore conclude that a purely physical man-made machine can never have a real mind of its own. And thus in reality it would make it impossible for James the Red Engines thought4 and emotions to actually exist.

Emetic and anti-emetic drugs Essays

Emetic and anti-emetic drugs Essays Emetic and anti-emetic drugs Essay Emetic and anti-emetic drugs Essay The Necessity Worlds are basically animate beings, and in true Darwinian manner, endurance is cardinal. The procedure of vomit, or purging, can frequently be regarded as a defensive mechanism adopted by worlds and other animate beings. One illustration of this is utilizing vomit to change by reversal the potentially deathly error of eating a toxicant substance. If the organic structures natural defense mechanisms failed to recognize the danger of the foreign toxin in the blood watercourse, it may be indispensable to bring on vomit. Hence, a demand for emetic drugs arose, drugs which would excite the organic structure s natural defense mechanisms and promote emesis. However, non all emesis is a defensive physiological reaction, such as gesture illness, or the sickness associated with gestation, both of which cause no biological menace to the being of the homo. The utmost vomit suffered by chemotherapy patients is another strong cause for drugs to let control over the purging procedure, and so the n ecessity for anti-emetic drugs besides arose. The Emetic Response The act of vomit is in fact a reasonably complex one, necessitating the co-ordination of the bodily respiratory and abdominal musculuss, and the musculuss of the GI piece of land. Two subdivisions of the myelin map to modulate the event of vomit, the chemoreceptor trigger zone ( CTZ ) and the emesis Centre. The CTZ is located in the country postrema, on the floor of the 4th ventricle of the encephalon, and is sensitive to chemical stimuli nowadays in the plasma. Many drugs can be used to antagonize substances working on the CTZ, making the country of the encephalon via the blood watercourse. The blood-brain barrier around the CTZ is permeable, leting drugs to move straight on it. The purging Centre is, nevertheless, used to organize the existent event of vomit, modulating the motion of smooth and striated musculus. The CTZ transmits signals to the purging Centre when a stimuli Acts of the Apostless upon the CTZ, doing the activation of the emetic physiological reaction. Emetic Drugs As antecedently stated, sometimes vomit is a desirable procedure, such as in the event of get downing a toxic substance. It is besides, possibly [ a spot irishly ] , necessary to advance purging in the trial for anti-emetic drugs. The chief emetic drug that is used is Ipecacuanha, which contains two substance, emetine and cephaeline, which irritate the GI piece of land to do the patient to puke. However, migranes and dyspepsia are common side effects Gesture Illness Vomit can be induced without any influence from foreign substances within the organic structure. Motion illness is a premier illustration of this, and has no biological significance on the being of worlds. In the procedure of gesture illness, the maze in the vestibular setup of the ear is moved in a certain manner. This relays a signal to the floor of the 4th ventricle, but the mechanism of motion of the signal to the CTZ is yet unknown. It has been hypothesised that the cerebellum may perchance move as a 2nd relay Centre, but as the CTZ merely responds to chemicals in the plasma, the synaptic pulsations from the relay Centres could non move straight upon it. However, although the mechanism of gesture illness is non yet to the full known, many drugs for gesture illness have been designed, antagonizing the H1 and muscarinic receptors. H1-receptor adversaries Histamine H1 receptor adversaries can forestall vomit by viing with histamine on the H1-receptor sites. The precise mechanism of action is yet unknown, but it has been thought that the administered antihistamine competitively blocks the H1-receptors of the vestibular setup, cut downing sensitiveness, and can move straight on the intestine, which, in bend, relieves the emesis associated with gesture illness. Furthermore, first-generation H1-receptor adversary may besides barricade the chemoreceptor trigger zone, and act on the karyon of the lone piece of land ( brain-stem ) by traversing the blood-brain barrier, forestalling purging in the patient. However, this intervention is chiefly effectual if administered before the oncoming of vomit, though may pull off to assist command vomit once it has began. As can be seem from the chemical construction antonym, the general construction of H1-receptor adversaries can be portrayed merely. Many first-generation antihistamines cause sleepiness as a really common side consequence, due to the anticholinergic belongingss of the drug. However, this anticholinergic belongings can besides move as an anti-emetic, doing the first-generation antihistamine drugs more effectual. Muscarinic-receptor adversaries Muscarinic receptor adversaries.Good for bar of gesture illness. hyoscine ( Transderm-Scop ) Para4: ( working on tummy ) muscarinic receptor adversary Side effects, ways it works, jobs, constructions, point out where it acts, and how the construction makes it move in that manner. Explain how the drug interferes with the normal vomit procedure. Muscarinic-receptor adversaries ( Chapter 7 ) Hyoscine active against sickness and emesis caused by the stimulation of the maze ( ear ) , and against substances which act on the tummy straight, but non against things which act on the CTZ. ( same as H1 ) Hyoscine is best agent for bar of gesture illness, but less utile one time sickness occurs. Effect extremums after 1-2 hours after consumption, can besides be given transdermally ( via the tegument like a nicotine spot ) , and is normally put behind the ear. Unwanted side effects: sleepiness, dry oral cavity. ( other side effects can include blurring vision and keeping of urine, but do nt usually happen at the doses given for anti-emetic effects ) Reference List: Hawthorn, Jan. Understanding and Management of Nausea and Vomiting, Blackwell Science, 1st Edition, 1995 Rang and Dale Bartholow, Roberts. Ipecacuanha, A Practical Treatise on Materia Medica and Therapeutics, Appleton and Company, 1908

Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 13

Strategic Management - Essay Example Increase in vehicles in developing countries like Asia, Africa, Latin America regions overtakes the demand in US, Western Europe & Japan. China is the largest market in international market as the country develops as economic superpower in manufacture & fixed investing activity hub. Market develops in India, Thailand, Taiwan & Russia. Sales increases with good economic conditions & high income levels which lead to growth in manufacturing activity, boosting combined with the demand in bearing market. Australia & Canada is the most intensive user of bearing products which reflects the advanced industrial & technically nature of the economies. As bearing industry is rapidly increasing in the global market, developing countries like Russia, Japan etc, are importing the bearing products. Countries of Asia Pacific regions call for 42% of the total demand in the international market. Hence, in future also, bearing industry will be growing in the other developing regions of the world. Political - In political terms, bearing industry like Indian bearing industry collaborated with SKF so that the bearings made at India are exported to SKF and specialized bearings which are not manufactured in India are imported through the other industries. Without the bearing Industry, automobile sectors & industrial sectors will be at a loss. Due to the collaboration, friendly atmosphere develops between the nations. Economical - Duty rates are reduced therefore many countries like China, Russia, Eastern Europe dump their production at a low rate due to which price differs in local & international market by about 40-50%, which encourages imports. Demand of bearings in international market is projected to rise about 5% annually to about $ 40 billion in the year 2010. Technological - There are various types of bearings and technology to equip depends on the type of bearings. Specialized type of bearings is not manufactured in India

Safeway's 10k Form Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Safeway's 10k Form Analysis - Research Paper Example The company’s forward looking financial statements and its commitment to quality while expanding perishable offerings influenced my choice. Safeway’s operates in a highly competitive industry where competitors struggle to increase their market control and share. Its strategies of providing products that are tailored to ensure local preferences make it survive the diverse cultures and tastes in the different market segment. The operating strategy of providing value to its customers through stocking high quality products and maintaining high store standards together with the competitive prices makes it preferred by the shoppers (Safeway Inc. Annual Report 2011, n.d, p.43). Besides, it provides a one stop shopping for busy customers. Competitors include supercenters and club stores, specialty supermarkets, dollar store, drug stores and restaurants. The environmental legislation has also not had adverse effect on the financial results and is not expected to do so because of the company compliance to state and federal laws. Labor relations pose a threat to the company because most of the employees are unionized and work stoppages and disputes could affect their results (Safeway Inc. Annual Report 2011, n.d, p.14). Moreover, the failure of Safeway’s to achieve cost reductions could further adversely impair the company financial performance. this forces the company to consider altering their product mix to mitigate financial problems. Negative publicity on food safety, quality, and health concern poses a threat of loss of customers and could disrupt production. Moreover, the current economic condition in US and Canada with regard to the uncertain unemployment rate, fluctuating energy prices and demand of discounted products could further affect Safeway’s financials. Other environmental factors that pose a risk include changing regulation, increased amounts of debt, pending litigations and Information technology risk affects their performanc e. Question 2 2a) Deloitte $ Touche LLP audited the consolidated financial statement of Safeway’s and the internal controls over the financial reporting (Safeway Inc. Annual Report 2011, n.d, p.34). It issued an unqualified report on the financial statement and on the effectiveness of the internal control. According to the report, Safeway has prepared their financial statements in accordance with the generally accepted accounting principles accepted in the United States and the integrated framework issued by the committee of sponsoring organizations of the tread way commission. 2b) Management analysis and discussion of the financial statement reveals a declining consumer spending because of the current economic conditions. Consumers are said to change their product mix or shop in discounted groceries to cut down on their expenditure. On the side of income, Safeway is reported to have a net income of $516.7 million in 2011 compared to $589.8 million in 2010 signifying a loss o f $1097.5 million (Safeway Inc. Annual Report 2011, n.d, p.22). MD & A further reveals how the economic environment impacted adversely on Safeway’s division (Safeway Inc. Annual Report 2011, n.d, p.22). The sales in 2011 increased by $43.6 billion while fuel sales increased by $1408.7 million because of the average price increase of fuel per gallon. Besides, the exchange rate fluctuation of Canadian dollar resulted in increase in sales increase by $ 240 million. The number of transactions alos inceresed in 2011 desites the slight

To maintain a commitment to professionalism Essay Example for Free

To maintain a commitment to professionalism Essay As a teacher of young children I am aware of my disposition at all times. Being professional is very important in a child care setting. One of my roles is to serve as a positive role model to the children in my child care. I dress appropriately to work effectively with young children. My co-worker and I wear scrub tops, except in summer when hot out. The scrub tops we wear have Disney characters on them, and the kids love them. I am knowledgeable of my profession, and I respect the children, parents and my co-workers. These attributes show my competence in meeting Standard VI. Professionalism- I truly enjoy working with young children in a group setting, and demonstrate a positive attitude in my role. I always come to work with a smile on my face and a bounce in my step. I talk to children, and play with them every day. Children are the light of my life, and it sure shines brightly when they are around. I also take advantage of opportunities to grow professionally by attending workshops, in-service trainings offered by The Child Resource Network to gain knowledge that will help me to become a better teacher of young children. This professional development training also keeps me up-to-date with the latest knowledge and trends in the child care field. I also follow regulations set forth by the state of Indiana to ensure that I am providing the best quality service to children and their families. CS VI a- I decided to work with children when my granddaughter Marley was a year old. At the time I was working for a company CDC for mentally disabled adults. I worked for the company for six years. I dedicated my life to that company. I got blamed for another Susan’s abuse of a consumer. I was told that my job was on line. When they found out it wasn’t me, I was told it would still be in my file. I gave them a 3-4 weeks’ notice and quit. I decided I would not have anyone tell me I abused a consumer when I loved them all like they was my family. I have a handicapped nephew and a niece with cerbal palsy. I thought this is the perfect time to start a daycare, and get to spend all the time in the world with my granddaughter. I couldn’t have choose a better job. I love children, and I was only allowed to have one child. My doctor wanted me to abort with my pregnancy, because I had epilepsy. CS VI b- Keeping a clean center and maintaining equipment. Keeping paper work organized and in the appropriate  places is very important. Positive attitude and positive role model to the children.

My Childhood Autumns in a Nutshell. . . or an Apple :: Essays Papers

My Childhood Autumns in a Nutshell. . . or an Apple As a native Vermonter, I have spent every autumn driving out of Burlington and into the rust and golden mountains of Stowe to admire the foliage and to take advantage of nearby orchards. I have visited probably every orchard, mill, factory and farm over my lifetime. Through these excursions, freshly made apple cider, warm cider doughnuts, cool, crunchy apples picked right off the branch, and the smell of these apples have all become imbedded into my memories of my childhood here in Vermont. Despite all of my experience with Vermont apples and their by-products, I have never taken the time to really get to know the fruit. There are so many varieties of apples, and although I’ve most likely eaten them all, I could only surely identify one: the Granny Smith. I feel that, as a Vermonter, telling one apple from another is something that I should be able to do. As this passing autumn will be my last consecutive one in Vermont before college, I made it my duty to learn about one of my home state’s largest exports, and set of in search of the best Vermont apple. I figured that before I began tasting apples, I should first have a list of ideal apple qualities to measure my candidates against. My criteria for being considered a good apple: not too sweet but also not too tart, juicy, but not so juicy that it’s embarrassing to bite into it in front of others, not yellow on the inside, no brown spots or bitter bit, not so soft that your bite extends down into the seeds and core, but also not so hard that it hurts your gums to bite into it. A good apple is not mushy or bruised, it has a stem, it’s nicely shaped, and it’s not small- it’s a nice big apple, but not so big it makes you sick to eat the whole thing. A good apple must be flavorful, have a nice aroma, and, very importantly, be crunchy enough that it makes a crisp sound when you bite into it. Also, a perfect apple must be very round, not tall and oval shaped with four big humps on the bottom. I don’t like this kind. I figured that the best place to buy the freshest apples would be at a co-op, so I went to the City Market in Burlington and bought a bag of Vermont apples grown at a local orchard.

What is Information Society?

INTRODUCTIONThese days, like the headway in a personal computer, laptop, tablet, smartphone, and communication technology, the noteworthiness of data is frequently growing. The sharing and move of information in the all-inclusive scale are getting far more straightforward and the relationship among individuals is getting rather expanded in light of the fact that the reliably developing of new correspondence advancements. In an information society, particularly the information advancement, the techniques for media transmission and other electronic contraptions as said are used broadly. Also, the alterations in correspondence advances expect a gigantic part in social life and make new open entryways in the field of preparing. Data and correspondence innovation or known as ICT has transformed into a central bit of the general day by day presence of youths and grown-ups (Lydia, 2014). Facebook, Instagram, Twitter, WhatApps, and YouTube are the sorts of social media that go about as a most recent device for a quick and successful medium in appropriating and getting data (Manoj, 2017). The procedure of correspondence, for example, sharing data or learning knowledge should be possible effectively inside a couple of moments with the rise of social media such as Facebook, Twitter, Skype, and so on (Trisha, 2012). Consequently, social media can interface individuals around the globe independent of contrasts and topographical limits. In Malaysia, the procedure of globalization has prompted the improvement of correspondence innovation quickly. This development will bring many changes to an individual, society, organization, and country. Recently, a statistic demonstrates that the number of social network users in Malaysia has increased from 2014 to 2022. In 2022, it is estimated that there will be around 20.42 million social network users in the country, up from 18.62 million in 2017 (Statista, 2018).BACKGROUND OF THE STUDYAccording to MCMC (2017), there were around 21.9 million social media users in 2016, of that 97.3% guaranteed that they claimed a Facebook account. Ownership of Instagram account (56.1%), YouTube (45.3%), Twitter (26.6%), LinkedIn (9.1%) and Tumblr (4.8%) saw an increase when contrasted with earlier year. Unexpectedly, YouTube has ranked at second as social media with the most user viewing website in Malaysia. YouTube is a video sharing service that enables users to watch recordings posted by other users and upload video of their own. The administration was begun as an autonomous site in 2005 and was procured by Google in 2006. The video that have been transferred to YouTube may show up on the YouTube website and can likewise be posted on other websites, however, the documents are facilitated on the YouTube server (TechTerms, 2009). One of the reasons why YouTube is so widely used is that YouTube included User Generated Content (UGC) features. According to Jose (2016), User Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributor or using a better term, fans. It is able to refer to photos, video, testimonials, tweets, blog post, and everything's in between and is the act of customers selling an emblem rather than the logo itself. People are actually capable of creating their own content material and take part in all types of applications together with WeBlogs, social networking, and online journalism. A few customers create online content on each day basis. They proportion their reviews and evaluations approximately everything; from product reviews, services and infant recommendation to boyfriend issues, homework, makeup and game tutorials. Frequently beginning as an interest, developing online content on a personal WeBlog or channel can become a fulltime process. By way of developing content material on a day by day basis, large communities are built up with lots of unswerving fans. New fans and subscribers are gained every day. YouTube is one of the most famous structures on which creators share their content. With one single video, it's miles possible to attain millions of people. Based on the research by Wilma (2016), the impact YouTubers have on the behavior of young adults is increasingly unparalleled. They are seen as function fashions and frequently recognized in the streets with the aid of their lovers. But, out of doors this online global, YouTubers are simply as normal as most of the people. Parents regularly do not recognize approximately the net behavior of their youngsters and the YouTubers that youngsters suggest. This results in puzzling moments when fans enthusiastically apprehend their favored YouTuber even as other humans do no longer understand who this unique YouTuber is.PROBLEM STATEMENTIn today's society, the lives of young people are indispensable to the Internet. It is the information and communications channel used. In the past, the use of the Internet only relied on a computer, now the Internet can be accessed using a smartphone that only has wireless Internet software. According to Muhamad (2017), Internet users in Malaysia are increas ing every year from 24.2 million people in 2015 to 24.5 million people in 2016 and the figure is expected to jump further in 2017. The increase in usage statistics was derived from Internet Users Review conducted by the Ministry of Communications and Multimedia where people were able to use the internet for four hours a day and 15.5% of consumers were teenagers under the age of 19 years. According to Bassridja (2009), teenager level is from 12-18 years old. According to Minderjeet (2016), Malaysians invest twofold the energy viewing YouTube than some other country on earth. The study completed a year ago demonstrated 92 for each penny of Malaysians effectively peruse their smartphones while staring at the television. â€Å"It likewise demonstrates they cherish YouTube,† said Sajith amid board talks on â€Å"So who watches YouTube in Malaysia ?†, here today. Malaysians matured somewhere in the range of 16 and 34 years of age watch the most YouTube recordings on a month premise. The review met 1,000 Malaysians matured 16 to 64 years on their YouTube seeing propensities crosswise over portable and work area gadgets; thinking about their favored survey times, session lengths, content classes and sharing propensities. (Minderjeet, 2016). According to Raja (2011), in the era of globalization, the use of the Internet can often change the patterns and lifestyles of teens. The use of long online media over the hours creates an addiction to users. Users are more fun, complacent, and negligent in their own world. They will be angry and being mad when they cannot serve online social media. This symptom will be felt to users who are too addicted to online media especially on YouTube. In a study commissioned by Defy Media, 63% of respondents matured between 13-24 said that they would attempt a brand or an item suggested by a YouTube content maker, though just 48% specified the same about a motion picture or TV star. In 2014, Variety charged a study asking U.S. adolescents matured 13-18 to decide the greatest influencers. In particular, they were requested to rank 20 prevalent identities in light of agreeability, credibility and other criteria, which the respondents regarded as parts of their general impact. In the last positioning, prevalent YouTubers possessed the main five spots with customary famous people like Jennifer Lawrence and Katy Perry agreeing to bring down positions. In 2015, the magazine appointed this examination once more. However, the outcomes have ended up being the same as the best six spots going to famous YouTube stars (Andrew, 2017). Hence, the many facilities available on the Internet provide many side effects to teenagers today. Obsessed teens with the use of online media are less focused on the lessons because their lessons are disrupted because there is no time to review. Additionally, the addiction to online media use also affects personal health and education, and even the country has also had a huge impact due to the unhealthy symptoms of app addiction that exists today. (Muhamad, 2017). In view of that, researchers have conducted a study to identify what influence YouTubers have on the teenager. The examination explores what changes in conduct happen, how young people relate to YouTubers and how YouTubers think about their impact on youngsters. Also, the meetings explore whether the life of a YouTuber truly is as excellent as it looks in their recordings and whether young people know how genuine everything in their recordings is. Along these lines, the examination question of this exploration is as following: â€Å"What job do YouTubers play in the life of their high school watchers and how do YouTubers evaluate their own particular impacts and encounters?†RESEARCH QUESTIONTo carry out the research on the impact of YouTubers in the lives of young viewers and how the YouTubers assess their impact and experience among the teenagers in Johor Bahru. There are several questions that formed to use as the guideline of the research. What role do YouTubers play in the life of their teenager's view? How do YouTubers assess their own influences and experiences?OBJECTIVEIn this study, there are some objectives to carry out on the roles of YouTubers and the influences of them among the teenagers in Johor Bahru.To identify YouTuber's role in the life of their teenager's view.To understand how YouTubers assess their own influences and experience.SCOPE AND LIMITATIONSThis study aims to see the phenomenon of the influences of YouTubers around teenagers in Johor Bahru. The study is focusing on teenagers who are studying, working and married that from 13 to 20 years old. This study also focusing on the teenagers who are specifically from Johor Bahru. They are multiracial teenagers with different lifestyles and backgrounds. Examples, the teenagers that selected for this study is 12 people where 3 of them are studying in secondary school, 3 of them are studying in high schools, 3 of them is from university or college, 1 of them is already working after SPM examination and another 2 informants is housewife. Besides, this study also focusing on the importance of the role of YouTubers in today's youth society. To make clear about teenagers view's on YouTuber. Consequently, the main focus of this study is on the influences of YouTubers among teenagers.SIGNIFICANCE OF THE STUDYIn conducting this study, there are some goals and preferred lines that are intended to benefit the purpose and to be a source of reference to society as well as to future studies. In general, this study is intended to study the influence of YouTubers among teenagers especially the age range is between 13 to 20 years old in Johor Bahru. The study also aims to examine today's issue for teenagers who are affected by YouTubers can be conta ined. In addition, the findings of this study have also brings benefited to parents. Through this study, the parents could know more about the behavior of their teenagers which influence by YouTubers and have a lot of information to advise the teenagers who are especially trapped in the influence of YouTubers on social media. The findings of this study are also expected to assist academicians to further explore factors and methods to address job status destabilization in society as well as to assist the school in particular to take appropriate action regarding this phenomenon.OPERATIONAL DEFINITIONIn this study, some terms in the appropriate context will be used for interpretation.YOUTUBERSResearchers have used the term YouTubers where the word YouTubers is familiar with among teenagers. In this research, the term YouTubers is referred to a person who uploads, produces, or appears in videos on the video-sharing website YouTube. Besides, YouTubers also know as someone who uploads YouTube videos, particularly someone who has somewhat of a fan base. Although it can mean anyone on YouTube, in this research, it specifically means someone who makes videos and already has their own channel or company.TEENAGERSIn addition, the term teenagers are also frequently used by researchers in this study. Teenagers are the transitions between children beginning with physical and mental maturity, between 13 and 20 years of age, as young adulthood. The teenagers at this stage will experience changes in their own bodies, they will develop their minds more openly, quickly attracted and easily emotionally aroused. Teenagers used in this context are teens who are involved in addicted to watching YouTube as well as teenagers who fall in admiration of Youtubers especially teenager secondary school, high school, university students and teenagers that is working after taking SPM examination.SOCIAL MEDIASocial media is a computer program that provides the function for people to communicate and exchange information on the Internet. It is also an Internet-based application g roup that builds on the basis of ideology and technology. Social media serves as a medium to connect through applications such as Facebook, Wechat, Whatapps and so on. Social media such as Youtube help teens to access YouTubers videos without restrictions. To understand more easily, it is necessary to know the media's intentions first. Media is one of the means of communication, for example, magazines, newspapers, and even radio. Generally, social media is an online medium with the use of the Internet and make people feel easy and convenient to communicate through social networks.

Underlying Meanings within Children Stories

Underlying Meanings within Children Stories People enjoy a good story. More importantly, children enjoy their fairytales. However, many of these stories have more morbid underlying meanings. Everyone should know, or at least be vaguely familiar with, the cute story of Winnie the Pooh and his friends in the Hundred Acre Woods. What people may not know, or may not have figured out, is that this particular story’s dark messages are mental disorders. Each character in Winnie the Pooh, according The Perfectionist, author of a biomedical blog, has a different mental disorder.Are these disorders going to affect the way kids view others and themselves? The initial story line of Disney’s 2011 â€Å"Winnie the Pooh† is innocent enough. The movie starts off with the introduction of a young boy named Christopher Robin who has, as the narrator says, â€Å"a very active imagination. † However, Christopher Robin may have more than just that. He displays the common charac teristics of schizophrenia. Schizophrenia is a condition in which one has trouble defining the line with perception of reality.Common symptoms, according to the medical dictionary, are delusions, hallucinations, and hearing voices based on the person’s behavior. All of Christopher Robin’s â€Å"friends† are depictions of his stuffed animals coming to life. He talks and interacts with them and each character responds back appropriately. We are next introduced to Pooh. This is Christopher Robins’ â€Å"best friend. † Winnie the Pooh is a bear who is so obsessed with food, in particular honey, that he can be classified with an eating disorder.His consistent desire for honey interrupts his daily activities by not allowing him to think of other things besides filling his tummy. He thinks about it in his dreams, during the day, and even while he is attempting to complete another task. He makes eating his biggest priority. The first example of this in the movie is the very first glimpse we see into the Hundred Acre Woods. Pooh is talking in his sleep about honey, suggesting that that is what he is dreaming about. He then is woken up and the first thing he sets out to do is get honey.This priority is evident throughout the entire movie while he is trying to get honey from his friends or get some honey wherever he possibly can, with little to no regard to how he obtains it will affect his friends. While Pooh is searching for honey, for he had run out, he hears the grumbling sigh of his friend, Eyore. Eyore can easily be classified as clinically depressed. Depression is displayed by always feeling gloomy or sad. The first time Pooh and Eyore come together, this constant gloominess is apparent. Pooh greets him with a â€Å"Good morning. Lovely day, isn’t it? and Eyore promptly responds with â€Å"Wish I could say yes† in his typical bummed out manner. Eyore becomes more hopeless when he discovers his missing tail. This is the â€Å"very important thing† that everyone is the Hundred Acre Woods must do, they must help Eyore find his tail, or a tail. It is at this point Owl flies in. Owl is characterized as having Narcissistic Personality Disorder. Narcissistic Personality disorder is an obsession with oneself. There is an exaggeration in the importance of the self and the belief that they are exponentially unique and need constant approval and admiration of others.Owl enters the scene interrupting Pooh and Eyore with the need to bring the attention of his friends to him. He perches himself in a tree and announces that this is the tree where he was hatched and all about the marks his mother made on the tree. He begins to write his book. He titles chapter one â€Å"The birth of a Genius. † Pooh interrupts this â€Å"important work† by asking him to help find Eyore’s tail and feeds Owl’s Narcissism by saying he â€Å"has such a talent for speaking and telling [them] wh at to do. † Of course, Owl quickly recognizes his own importance in this and takes the lead to finding Eyore’s tail.Pooh is nailing up signs announcing that there is â€Å"a very important thing to do† when Tigger pounces in at a red balloon that is floating around nearby. The Perfectionist diagnoses Tigger with having ADHD (Attention Deficit Hyperactivity Disorder). ADHD cause a person to have trouble paying attention and be constantly over-active. Tigger goes from fighting with the balloon, to playing, to being afraid of it, and to being worried something will happen to it if it is his â€Å"sidekick,† all within the span of about 1 minute. Also, from the moment he enters the scene to the very end, he does ot stop moving or talking. Pooh goes to Christopher Robin’s house in search of some honey to share but finds a note. He cannot read the note so he takes the note to Owl to be deciphered. Owl is, of course, more than happy to be the one selected to decode the meaning of this note. However, he misinterprets the note. He thinks that â€Å"back soon† is a monster called the â€Å"Backsoon† and that Christopher Robin has been captured by this creature. This sets off Piglet’s Panphobia. Panphobia is a disorder that makes a person overly fearful.They are afraid of basically everything but especially the unknown. The fact that this monster is lurking around gives Piglet the shakes. While setting up the trap for the Backsoon to capture him and get Christopher Robin back, it becomes apparent that Rabbit also suffers a mental disorder; Obsessive Compulsive Disorder (OCD). OCD is a disorder that causes obsessive thought about a ritual that must be performed or to adhere to rules with strict acuteness. If these things are not completed then it causes the person extreme anxiety.When setting everything up for the trap, Rabbit made sure everything was just so and that nobody interfered with what has been done. Christo pher Robin came back, much to their surprise, and explained that he had gone out and that he would be back soon. After that was settled, Pooh went back to Owl’s house to see if he would have some honey but when he saw the bell rope was actually Eyore’s tail and Owl had taken it by mistake Pooh rushed the tail to Eyore and won a prize pot of honey for finding his tail. There is obviously a lesson here about putting your friends first when Pooh denies honey to return the tail to Eyore.However, when children are watching this and they see characters with symptoms of these disorders, does it make them more tolerable when they are around friends at school with these same issues? Winnie the Pooh is not the only children’s story with madness as a twist; for example, the original â€Å"Grim Brothers Fairytales† and â€Å"Alice in Wonderland. † It could serve as an exposure for children to be more accepting differences among the people around them. As it is put in Alice in Wonderland, â€Å"we are all mad here. †

Statehood essays

Statehood essays Not many Americans think or know about Puerto Rico and the situation they are thinking about every day. Im sure a few Americans dont know Puerto Rico could be the 51st state of America. Their lack of awareness may change only when they discover that the flag has changed to fit 51 stars. From what I read and know there are three choices Puerto Rico is looking at and the debate will continue for many years; Commonwealth, Statehood, or Independence. The Islands political status has been an issue since the U.S. victory over the Spanish in the Spanish-American War of 1898. Puerto Rico has been a Commonwealth of United States for over fifty years. It gives them a right to receive Federal Aid but the citizens could not vote for President. Puerto Ricans were made U.S. citizens and eligible for the draft in 1917 with the Jones Act, but did not get a right to send representatives to Congress. Because of the Islands strategic position, U.S. has a great interest in keeping population contempt and stable. If the Commonwealth continues, Puerto Ricans could preserve their identity, language, and culture and still receive financial support and protection from U.S. government. By totally separating and becoming Independent, Puerto Rico may possibly submit into poverty. Natural resources are virtually absent on the island and manufacturing is owned by many foreign corporations. The population is not educated enough to compete with the more developed countries and will fail. Raising a national military force from nothing and opening embassies around the world are very difficult and expensive tasks, which are unlikely to be achieved. Tourism from U.S. and other western countries is a big contribution to local income. Independence will create a difficulty to travel and continue to have tourism on the island of Puerto Rico. Furthermore, if Independence was such a strong issue, than some kind of rebellion would have taken ...

Domestic Violence Attachment Theory Essays

Domestic Violence Attachment Theory Essays Domestic Violence Attachment Theory Paper Domestic Violence Attachment Theory Paper Douglas F. G. (2007) Attachment theory in clinical work with children: bridging the gap between research and practice. Guilford Press. John H. , Tonia L. N. (2007) Family interventions in domestic violence: a handbook of gender-inclusive theory and treatment. Springer Publishing Company, Steven N. S. , Gerald P. K. (2006). Forensic mental health assessment of children and adolescents. Oxford University Press US. Peter, Fonagy (2001) Attachment theory and psychoanalysis. Other Press, LLC, Jeffry A. S. , William S. R. (1998) Attachment theory and close relationships. Guilford Press. Jude C. , Phillip R. S. (2002) Handbook of Attachment: Theory, Research, and Clinical Applications. Guilford Press. John, Bowlby (1988) A secure base: clinical applications of attachment theory. Routledge. Frederick P. B. , Michelle M. C. (2006) Women who perpetrate relationship violence: moving beyond political correctness. Haworth Press. Debora B. , Sharon L. F. , Eric J. M. (2005) Handbook of behavioral and emotional problems in girls. Birkhauser.

Project Essay Example | Topics and Well Written Essays - 3000 words - 1

Project - Essay Example There are several ways of gathering data. Data can be collected from primary as well as secondary sources. Data that are collected from the primary sources are called primary data and when they are collected from secondary sources, are called secondary data. In primary research direct interaction takes place between the researchers and the sample of the research as the data are collected directly from the sample. On the other hand in secondary research data are mainly collected from books, journal and scholarly articles that are already published. Less amount of cost is associated with secondary research as compared to the primary research, but on the other hand secondary data are not as reliable as primary ones. Moreover analysis of primary data is more convenient than that of secondary data. This research is based on the primary data that are collected by the help of a properly designed questionnaire which is one of the most important data collection tool. A questionnaire is consis ted of either close ended or open ended questions. Close ended questions are easier to analyze as compared to open ended questions. This is mainly because the answers of close ended questions can be put into statistical tools to analyse them, but it is not possible in case of answers of open ended questions. In quantitative research method it is very important to form a questionnaire that mainly includes close ended questions. However in case of a qualitative research open ended questions can be included in the questionnaire. This questionnaire is designed keeping the focus on the type of data that are required. The questionnaire is given at the appendices Questions are mainly asked to the parents and the teachers as the main objective of the research is to find out the positive relationship between the academic achievement of children and parental involvement. Teachers are also involved in the

Discussion questions Assignment Example | Topics and Well Written Essays - 250 words - 5

Discussion questions - Assignment Example The group specializes mainly in entertainment and travel industries but also have a diversification of 200 businesses distributed across the United Kingdom and the Europe. However, Virgin Group has not been able to tap into the American market or create its brand name as it has done in UK and Europe. If Virgin group would concentrate more on tapping on to the opportunity in the American market then it means that its diversification strategy needs to be laid out well and if successful will reap huge benefits in terms of finances. However, Virgin Group has built its value proposition around its image variable. It is highly diversified and therefore benefits by establishing companies in sectors they have not ventured in leading to a better image variable and an increase in its value. Tesco is an example of a company that has built its value proposition around its image variable. It started as an economy supermarket. A variety of products ranging from furniture to insurance are being sold by Tesco. However it attributes its brand name Tesco to it venturing into new market without changing its core identity thus adding value to it. Another company is the Apple Company which has gradually changed from being a computer manufacturer to a giant in media as they came up with new services around the products they offered. Other examples include; Google, Nike, Intel, JetBlue, Amazon.com and Zapppos (Weinstein, 2012). Virgin Group Company being a diversified company has reaped huge benefits. They have planned carefully, carried out their market research, gotten the right people to manage their businesses and reaped the benefits. In the case of the Virgin Group, market perception and image indeed defines their

Leadership Coursework Example | Topics and Well Written Essays - 2250 words

Leadership - Coursework Example The key techniques used for developing / improving leadership using theatre and improvisational exercises (for improving and enhancing communication styles); improving and ensuring greater presence (such as increased focus during business presentations, meetings with clients and /or colleagues etc.); using expressive capabilities; and developing and enhancing the art of communicating with the audience (both individuals as well as groups). The article "Choosing strategies for change" presented by Sharon Hill, on the other hand stresses on the significance of managing change within organizations and the various issues faced while initiating new order of things. The article suggests that in order to ensure successful change management within organizations it is imperative to ensure involvement of all employees in the key activities or planning process, since they are the most likely to resist change. Secondly, the article emphasizes on developing strategies specially centered on the type of challenges / resistance likely to be encountered while initiating the change, such as offer training workshops for skill development to the employees. Lastly, one of the most effective ways of initiating the process of change within organizations is taking into consideration the situational factors. This can be achieved by responding to imminent crises situations quickly (Kotter & Schlesinger, 2008). Key techniques used for successful change management include: education (educating the employees), participation (ensuring greater participation of those most likely to resist change), facilitation (offer skills training and workshop), negotiation (offer incentives to influence them to change), and coercion (use threats such as loss of job, promotion or transfer to those resisting the change). 2. Managing change is one of the most difficult and

Hebrew Covenant Essay Example for Free

Hebrew Covenant Essay The most insightful and genuinely inspired notion of the Hebrew world view is the concept of the berit involving God and His chosen people. Interpreted into English as covenant, the term denotes a little closer to promise, or pledge. In the promise to Abraham, God picks Abraham and his offspring as a particular people, in fact, as the only people of God. He assures Abraham that his progeny will inhabit and possess the lands of Palestine, that they will be immeasurable, and that they will benefit from the security and attention of God over all their enemies. It is this promise and the relationship it entails concerning Yahweh, the one and only God, and His people that characterize the Hebrew cultural and historical distinctiveness. The bond implied by the word berit is the relationship involving a lord and his servants, for in Hebrew, a berit is a pledge that is made unilaterally by a lord to his servants that he will defend and provide for those servants. The promise is not compelled by law nor affected on the lord by his servants—it is utterly voluntary. The term covenant stands for business deal, or contract, and suggests a promise to provide one end of the contract if the other end is met. But a covenant is a two-sided arrangement; it obtains the participation of both parties and they are obligated only by the stipulations of the covenant or agreement. Gods berit, on the other hand, is carried out unilaterally exclusive of the involvement of Abraham or his people in the agreement. Abraham is merely chosen. As implied in the word, the relationship of God to his chosen people is a connection of a lord to his servants; the chosen people, as servants, owe to God first and foremost obedience. In this sense, the Abrahamic berit is open-ended; by picking Abrahams offspring, God is requiring of that offspring absolute submission and deference for all the rules to come in the future. For God has not bared His regulations to His chosen people in the time of Abraham; that will appear centuries later when the Hebrews are set free from Egypt. Reference: 1. Hooker, Richard, World Civilizations, 1996.

Laidlaw by William McIlvanney :: Laidlaw William McIlvanney

Laidlaw  by William McIlvanney Laidlaw is a novel written by the famous Scottish born author William McIlvanney. His inspirational style of writing has delivered him prestigious awards for all his high quality novels.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Laidlaw is set in the urban city of Glasgow in the 90's and delivers a cutting insight to big industries and crime in society. McIlvanney creates a stunning atmosphere and examines the fascinating issues of why people commit murder and the devastating results of violence. One of the reasons I selected this novel wasn't just because of the quality and origin of the author and the setting , it was because of the infuriating character of Cheif Detective Inspector Jack Laidlaw , he is the main character and the most memorable one.   He is the spearhead of the investigations into the murder of a teenage girl , he has to do this in a city of hard men, villains and fat cat businessmen.   To look more deeper into the mysterious character of Laidlaw and his personality , we need to look at his interests and prejudices , Laidlaw is the main focus , in this novel and he captures everyone’s imagination and thoughts . He is an unorthodox det ective who is always wondering about the nature of society , threading his way through pubs and clubs trying to find the murderer of an apparently innocent girl. Laidlaw is such a memorable character who requires to be looked at and examined closely.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jack Laidlaw is a universe apart from other examples of detectives , he examines the more intriguing issues of how and why people can commit the reprehensible crime of murder and the harrowing aftermath of crime and violence. Jack Laidlaw can deeply understand people more than anyone could ever imagine.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Jack Laidlaw is an odd sort detective, and this is an odd sort of novel. He lives and works in the gloomy, cheerless heart of urban Glasgow; and he keeps the works of "Camus"," Unamuno" and "Kierkegaard"in his top desk drawer, "where other detectives would normally rather keep their secret stashes of liquor." Unlike many other detectives with uppity tastes in literature, no one congratulates him for this or encourages him in any way; the whole world tells him that he thinks too much to be a good detective . However, he persists in trying to understand crimes as well as solve them : "You want to live as if the rest of the world was just a necessary evil and that you have to be a monster to be a criminal ,it's fucking not true , it's all in peoples concealed heads.

Outline Three Problems to Plato’s Theory of the Forms Essay

Aristotle thought that Plato’s theory of forms with its two separate realms failed to explain what it was meant to. That is, it failed to explain how there could be permanence and order in this world and how we could have objective knowledge of this world. By separating the realm of forms so radically from the material realm, Plato made it impossible to explain how the realm of forms made objectivity and permanence possible in the material realm. The objectivity and permanence of the realm of forms does not help to explain the material world because the connection between the two worlds is so hard to understand. The theory of forms, therefore, is an unnecessary proposal. There is no need to split the world up into two separate realms in order to explain objectivity and permanence in our experience. Aristotle elaborated this general criticism into two more particular objections: First, according to Plato material objects participate in or imitate the forms. It is in virtue of this relation to the realm of forms that material objects are knowable and have order. Yet, Aristotle argues it is nearly impossible to explain what exactly this participation or imitation is. The properties that the forms have are all incompatible with material objects. How, for example, can a red object be said to participate in or copy the form of redness? Is the form of redness red itself? How can there be red without anything that is red? It seems that the metaphor of imitation or participation seems to break down in these cases because of the special properties that Plato ascribes to the forms. The only link between the realm of forms and the material world, then, breaks down. The forms cannot explain anything in the material world. The second argument was first given by Plato himself in his later dialogues. It is related to the first objection, but is a more technical way of getting at the main problem with the theory of forms. Plato explains the resemblance between any two material objects in terms of their joint participation in a common form. A red book and a red flower, for example, resemble each other in virtue of being copies of the form of redness. Since they are copies of this form, they also resemble the form. But this resemblance between the red object and the form of redness must also be explained in terms of another form. What form does a red object and the form of redness both copy to account for their similarity? One can see that this will lead to an infinite regress. Whenever someone proposes another form that two similar things copy, you can always ask them to explain the similarity between the form and the objects. This will always require another form. The notion of imitation or copying used in the theory of forms, then, runs into logical difficulties. The theory of forms really explains nothing about the similarity of objects; another form is always needed beyond the one proposed. Thus to explain the similarity between a man and the form of man, one needs a third form of man, and this always requires another form. The explanation of the original similarity is never given; it is only put off to the next level. Wittgenstein also criticised Plato’s theory with his language games. He argued that for meaning in language it must define the concepts. Concepts therefore do not gain meaning from the objects to which they refer but from the way we use them in language. This is governed by a series of formal and informal rules that control the games. Wittgenstein observed from games that it is impossible to offer a simple explanation of the word game because not all the uses of it include the same concepts. The games have a family resemblance but no defining set feature. The use of the word game gains its meaning from the way in which it is used. Therefore those who understand how to use it will understand what it means. This is a problem for Plato because he has already told us that the Forms are simple, yet Wittgenstein suggests that some concepts are so complex that there cannot be a simple blueprint or pattern that ties them all together.

Cloning an Instinct Species in “Jurassic Park”

Roger Lee Propes PHI-240 Katherine Allison, Professor April 6, 2012 Cloning an Instinct Species in â€Å"Jurassic Park† When we hear about cloning in the media, they are usually referring to reproductive cloning, human cloning in particular, and it’s scientific and ethical implications. In Jurassic Park, John Hammand, who is a rich entrepreneur, hires a group of scientists to clone dinosaurs from the Jurassic Period. The ethical dilemma presented in Jurassic Park is whether we should use our knowledge of cloning to revive an extinct species that ceased to exist through natural processes.I believe John Hammand used ethical relativism (Van Camp, Olen, and Barry page 4) because he coordinated this project based on moral truths that were true to him. However, several of the experts he hired to sponsor the park disagreed with the ethical judgments he made while developing the park. I will briefly describe two types of cloning that were combined to successfully engineer the d inosaurs in the movie, and give an example of cloning that has been successful. Then I will give reasons why it is unethical to resurrect species that became instinct through natural processes.The words recombinant DNA technology, DNA cloning, molecular cloning, and gene cloning all refer to the same process: the transfer of a DNA fragment or interest from one organism to a self-replicating genetic element such as a bacterial plasmid. The DNA of interest can then be developed in a foreign host cell. This technology has been around since the 1970’s, and it has become a common practice in molecular biology labs today. â€Å"In 1977 scientists at the Asilomar Conference proposed sweeping regulation on so-called recombinant DNA, technologies which recombine DNA from different species in the test tube† (biology. enyon. edu). Their concerns were by combining DNA of different species disastrous monsters would result. Reproductive cloning is a technology used to generate an an imal that has the same nuclear DNA as another currently or previously existing animal. The best and most publicized example of this is the sheep named Dolly. She was the first mammal to be cloned from adult DNA. â€Å"Ian Wilmut, the scientist whose team at Scotland’s Roslin Institute cloned Dolly who was born July 5, 1996, and euthanized in 2003 because of lung disease† (usatoday. om). This successful clone was produced 3 years after the film was produced. â€Å"Dolly, or any other animal created using nuclear transfer technology, is not truly an identical clone of the donor animal. Only the clone’s chromosomal or nuclear DNA is the same as the donor, some of the clone’s genetic materials come from the mitochondria in the cytoplasm of the enucleated egg† (ornl. gov). In the film, the dinosaurs weren’t exact replicas and had mutations caused by the frog DNA that was used.In the film, they discovered dinosaur DNA trapped in the amber of a tre e and extracted the DNA. They DNA sequence was not complete so they decided to combine frog DNA in an attempt to complete the sequence. The scientists also manipulated the sequence to ensure that all of the cloned specimens would be female thinking it would be the more docile than the male. Even though females tend to have less strength than their male counterparts, they are usually the one left to tend for the offspring. Dr. Malcolm made the statement that, â€Å"nature always finds a way†.There are many species that have proven that reproduction is a possibility in a single sex environment. Some species, such as anemone fishes, are born all male and when they mature change sex and become female. â€Å"This is very strange life histories in species whose individuals may change sex at some time in their life. They may change from being males to females, protandry, or females to males, protogyny. † (marinebiology. org) Dr. Alan Grant and the children find a nest of eggs that has hatched while they were evading the T-Rex, proving nature found a way.Human beings, in general, are very naive when it comes to the power they actually hold over our world and nature. If we are to consider resurrection instinct species, we should also consider whether they became instinct through natural causes or the human intervention. Also, we should make sure we consider all of the possible mutations that may occur due to the genetic makeup of the DNA used to complete the sequence. Those which became instinct because of being destroy by humans may still be able to survive in the world as it is today.In addition, we should enter the cloning process with the knowledge that nature will eventually find a way and begin to sustain without future interference of human beings. Those which became instinct through natural causes shouldn’t be revived because the world isn’t suitable for their survival, and reviving these species could cause catastrophic changes in t he environment, which is evident in the movie â€Å"Jurassic Park†. Works Cited Buchheim, Jason. A Quick Course in Ichthyology. n. d. . Department, Biology.KAP Recombinant DNA Technology. n. d. . Energy, US Department of. Human Genome Project Information. 11 May 2009. 15 03 2012 . Julie C. Van Camp, Jeffrey Olen, and Vincent Barry. Applying Ethics: A Text with Readings. Ed. Ian Lague. Tenth Edition. Boston: Clark Baxter, 2011. Jurassic Park. By Michael Crichton. Dir. Steven Spielberg. Perf. Laura Dern and Jeff Goldblum Sam Neil. 1993. Wise, Elizabeth. USA Today. 4 July 2006. 15 March 2012 .

It Isnt Easy, No Matter How Easy It Looks

It Isnt Easy, No Matter How Easy It Looks â€Å"Just because I made it here doesn’t mean it was easy. And just because I don’t seem overwhelmed doesn’t mean I’m not.† - Jen Wilde, Queens of Geek Writing is damn hard work. Nobody is a natural. When you see an author who makes it look easy, understand that that author worked their butt off learning grammar, plot, characterization, and flow then how to weave it all together to work. They might not have looked up the word SYNTAX and studied it, but they read enough good books until they could identify and emulate it. Most of writing block is bunk, and most of writing is a struggle. The writing that flows is the oddity, not the norm. Thats why you edit at least once or twice more after you think the story is perfect. The more difficult the writing task, the stronger you build your writing muscle. Your first book should take way longer than your sixth. Yes, youll edit less the more books you write, but you cannot edit No two writers are alike in how they write, how they structure their writing time, or how they come up with ideas. No two writers write with the same pace. Neither is right or wrong. When Im asked how I come up with ideas, how long does it take me to write a book, or when does writing become easier, I am at a loss for words. My answer is: I sit in a chair and write until the writing is done. When you leave the chair before youve accomplished a good days work, youve shortchanged yourself. Youve shirked your responsibility. You write until the writing is done. Until someone asks you how you made it look so easy.

What is Brain Cancer and How Does it Spread †Biology Essay

What is Brain Cancer and How Does it Spread – Biology Essay Free Online Research Papers What is Brain Cancer and How Does it Spread Biology Essay Brain cancer is one of the most dangerous because nearly all tumors that arise in the brain are malignant. Although it is less likely that a primary tumor in the brain will metastasize and spread to other parts of the body, the brain is such a sensitive and vital organ that surgery is usually very dangerous or impossible. Brain cancer is also harder to treat than other types of cancer because of the blood-brain barrier that doesn’t allow many types of drugs to pass into the brain. Because of this, new methods of treating this type of cancer are being developed such as the use of nanoparticles. Brain cancer, like any other type of cancer, develops because of gene mutations. There are two main types of genes that if mutated can cause cancer. Proto-oncogenes and tumor suppressant genes are both involved in regulation of cell growth. Proto-oncogenes code for the proteins that are involved promoting cell growth and division. When a mutation occurs, these proto-oncogenes become oncogenes. Oncogenes cause too many of the growth stimulating factors to be produced, thus causing excessive cell growth and division. Tumor suppressant genes normally facilitate the sending of inhibitory and promoting messages to cells, but mutations can cause underproduction of the proteins that send inhibiting messages. As with oncogenes, this causes uncontrollable cell growth and division. There are a many different classifications of primary brain tumors. They are first classified as glial or non-glial tumors. The glial tumors, which make up the majority of primary brain tumors, are called gliomas. The most frequently occurring type of glioma is an astrocytoma. Astrocytomas develop in the astrocytes and can arise anywhere in the brain. The most common place they occur is in the frontal lobe. After being identified an astrocytoma is given a grade of I through IV. A higher grade indicates faster growth. The worst of these is IV, or a Glioblastoma Multiforme (GBM). Because of something called the blood brain barrier, tumors in the brain are much harder to treat. The blood-brain barrier is a membrane that controls various chemicals from being able to pass from the blood into the central nervous system. Unfortunately, this applies to many of the drugs that are used to treat cancer. This had made it necessary to develop new ways to treat tumors in the brain. One of these new developments is the use of nanoparicles in targeting and destroying cancer cells. These particles have the abilty to pass through the blood-brain barrier because they very small and often coated with a polymer of surfactant. These coatings make the particle more like other particles that are allowed to pass through the barrier. These tiny particles have been named PEBBLEs (Probes Encapsulated by Biologically Localized Embedding). These nanoparticles can be used to locate cancerous cells and then destroy them. When introduced into the blood stream the particles eventually enter the brain and because of the targeting agent in them they will all attach to the tumor. The MRI contrasting element that these particles also have attached to them allows the tumor to be seen because of the location of the particles. The amazing thing about these particles is that they are inactive until in the light. The chemical which makes this possible is called a photocatalyst. When whoever is treating the patient wants to activate the PEBBLEs an optic probe is inserted and reaction of the PEBBLEs destroys the surrounding cancerous cells. This technology is still in the clinical stages, but is very promising. Brain cancer is one of the most dangerous forms of cancer and also one of the most difficult to treat. But with the amazing new technology that being developed its fair to say that this will not be the case for long. Research Papers on What is Brain Cancer and How Does it Spread - Biology EssayGenetic EngineeringIncorporating Risk and Uncertainty Factor in CapitalDefinition of Export QuotasMoral and Ethical Issues in Hiring New EmployeesBionic Assembly System: A New Concept of SelfStandardized TestingThe Relationship Between Delinquency and Drug UseRiordan Manufacturing Production PlanHarry Potter and the Deathly Hallows EssayInfluences of Socio-Economic Status of Married Males

Try These Spooky Halloween Science Projects

Try These Spooky Halloween Science Projects Are you ready for some spooky science? These projects and experiments are just right for Halloween. Make your holiday educational as well as fun! Mad Scientist Party - Are you throwing a Halloween bash? Why not give it a mad science theme? Make Spooky Fog - Fog is a great spooky effect. Find it naturally while trick-or-treating or make your own for a party.Creepy Halloween Jack-o-Lantern - Creepy tendrils of fog flow from the carvings of this jack-o-lantern.Green Fire Halloween Jack-o-Lantern - This Halloween jack-o-lantern is filled with green fire.Glowing Pumpkin - A glowing pumpkin is a little more ghastly and creepy than your typical orange pumpkin. This is an easy project that yields a great result.Glowing Hand of Doom Punch - A glowing hand rises from the fog of this bubbling punch. Its the perfect party drink!Glowing Slime - Make glowing slime for a haunted house, a Halloween party, or just because glowing slime is cool.Water into Blood Demonstration - Learn about pH indicators or just use this as a cool trick.Laundry Detergent Glowing Skull - Make a glowing skull decoration using laundry detergent.Homemade Face Paint - Make your own non-toxic Halloween face paint. The base paint is white, though you can customi ze it to be any color you like. Make Fake Blood ... or fake snot, vomit, wounds, or glass.Fake Blue or Green Blood - Blood isnt always red. Spiders, for example, have blue blood. If your Halloween adventure includes blood from another species, you might like this edible blue or green fake blood.Glowing Ink can be used to write eerie glowing messages.Make Colored Fire - Fire is fun, but colored fire can be spooky. Try adding a bit of color to your jack-o-lantern flame.Make a Fizzy Potion - Halloween drinks can bubble and fizz like something a mad scientist might drink.Dry Ice Crystal Ball - All you need is dry ice and bubble solution to create an eerie, long-lasting bubble that resembles a cloudy crystal ball.Halloween Reaction - This clock reaction makes a spectacular Halloween demonstration since the colors change from orange to black. This demo is for the chemistry lab rather than home.Smoke Bomb Jack-o-Lantern - Lighting a homemade smoke bomb inside of a jack-o-lantern is a lot of fun, plus it produces a ton of smoke. Glowing Ice Crystal Ball - This glowing crystal ball is the perfect addition to any Halloween punchbowl, especially if you add a little dry ice, too.

Summery Essay Example | Topics and Well Written Essays - 250 words - 14

Summery - Essay Example This is because crime is not spread evenly across the maps. Therefore, the NIJs have to come up with a formula to map the crimes depending on the concentration of crimes (National Institute of Justice). However, different types of crime hot spots areas require different types of maps because each area has different types of crime. The report further explains the different types of crime theories, as well as, how they can be depicted on the maps. It further gives the techniques and methods used in understanding crime hot spots, as well as, spatial analysis tools that are used for identifying such hot spots. The report concludes by giving an approach to hot spot analysis. The most interesting thing about the report is that it informs the reader on how crime mapping can be used to understand patterns of recidivism and incarceration. This helps target programs and resources in evaluating crime reduction or prevention in reduction programs, as well as, understanding the causes of crime. The approach of crime mapping is important because it ensures that the NIJs understands the issues the crimes that are committed in every community and methods to go about how to resolve and reduce

Course reveiw Coursework Example | Topics and Well Written Essays - 500 words

Course reveiw - Coursework Example The three objectives are, to increase brand loyalty, this targets customer’s interests in the produced product, and can increase customer’s reliability where they are able to purchase the same product over and over. For branding to be successful, it must assist in promotion, by conducting adverts, personal selling, this works like sales and marketing, they are all done by the use of the brand name. The two mentioned objectives help increase status and prestige of the producer, distributors to the customers and this flourishes the business. Introduction Stage  Ã¢â‚¬â€œ a company or business comes up with ways of attracting customers either through adverts or sales and must be committed so as to outdo their competitors. Growth Stage  Ã¢â‚¬â€œ this stage targets expansion of sales and pricing with an aim of making profits, with time, the businesses invest more money in the promotion activities to increase the potential of this stage. Maturity Stage  Ã¢â‚¬â€œthis is the most competitive time for most products and businesses need to invest in any marketing they undertake. There is need to consider any product modifications or improvements to the production process that might give bring a competitive advantage. Decline Stage  Ã¢â‚¬â€œ this stage is inevitable to any type of business and reflects shrinking due to the market becoming saturated or because the consumers are changing to different types of products, but it is possible that companies will make profits by lowering their prices (Mohr, Sengupta & Slater, 2010 ). Bundle pricing common in supermarkets, where promotions are given, if one buys something, they are given another for free. Competition pricing some firms offers a price services that resembles service to what their competitors are offering so as to beat the competition in terms of customers. Skimming pricing a company tends to reduce the price for over 5 years,

The Performance of the Global Marketing Essay Example | Topics and Well Written Essays - 3000 words

The Performance of the Global Marketing - Essay Example In this regard, studies that serve the purpose of linking marketing activities to firm performance and stock value are exceedingly necessary. Undoubtedly these have been reasons for the Marketing Science Institute to list Marketing Metrics among top research priorities. The organization of this proposal is the following. Firstly, a description of the project is presented. Secondly, the methodology is proposed. Thirdly, an approximated time schedule of research is developed. Finally, a provisional table of contents is suggested. In reference to academic relevance, this research pretends to support empirical evidence to the field of marketing metrics in a global context. The suggestion of Rust et al. (2004) about search for empirical support to the chain of marketing activities has been taken into account. According to Holmstrom and Tirole's (1989:65) definition, a theory of the firm must address two central questions: (a) why firms exist, and (b) what determines their scale and scope. In the case of this thesis proposal, there are two theoretical perspectives central to explaining the relationship between Marketing Strategy and firm's performance in a global context: the Industrial Organization (IO) Theory and the Resource-Based View (RBV) Theory. Both of them postulate that the purpose of the firm is to maximize profits. Having fulfilled the first question of Holmstrom and Tirole (1989:65), the logic of this theoretical framework is to connect the drivers of the two theories to the relationship between marketing strategy and firm's performance. 2.1.1. Industrial Organization Theory The IO theory focuses on the external market to identify drivers of a firm's strategy which will consequently affect its performance (Zou and Cavusgil 2002). According to the IO framework, external market and industry environment (structure) determines a firm's strategy (conduct), which in turn determines its performance (Porter 1980). Under IO theory, the development of the marketing strategy has to allow for the structure of the external market and industry, hence being coaligment to environment for getting positive effects on performance (Venkatraman and Prescott 1990) and survive and prosper (Collis 1991). 2.1.2. Resource-Based View