The letter box Essays

The letter box Essays The letter box Paper The letter box Paper John Searles Chinese room argument attempts to explain the difference between working machines and the human mind. Let us imagine that an English speaking man who knows no other language has been put in a small room. On the wall is a letter box and on the floor is a book of rules and a note pad. Every so often a piece of paper with Chinese writing is passed through the letterbox. The rulebook explains how to process the writing, it tells the man to copy certain characters onto the note pad. Thebook gives a code informing the man what should be written according to what is on the paper initially sent through the letter box. Once he has decoded the message he sends the reply back through the letterbox as an answer to the questions he received, obeying the rules contained in the book. As time goes by the man becomes more and more accomplished at his job. To a Chinese onlooker it would seem that the person in the room was a fluent Chinese speaker. Searle compares the activity of this man to the activity of a machine or computer. The man did not need to understand the Chinese to be able to give a perfect answer. In this way the computer does not understand or comprehend what it is doing, it only processes information. Searle said that the man (and hence machine) lacked intentionality and possessed only a syntactical ability as opposed to a semantic one. This means that the machine is unable to be aware of the meaning of the information it processes even though it uses correct grammar to communicate with. Simply producing output in response to input according to certain rules does not constitute human thought. Searle uses this argument to refute the so-called Strong Artificial Intelligence position of some thinkers who believe that computer language does more than just represent human thought (via programming); rather, it really is human thought. A thought experiment arguing against Searles reasoning and supporting Strong AI is the Turing test. Alan Turing, who helped develop the first modern computers, claimed that in future years it could be possible to create a machine that had a mind. Turing imagined the following: There is an interrogator, a machine and a person. The interrogator is positioned in a separate room to the machine and the person. The person and machine are labelled either x or y, the interrogator is unaware which is x and which is y. The interrogator must ask x and y questions, his aim is to guess which is the machine and which is the person. The aim of the machine is to make the interrogator guess that the person is in fact the machine; the objective for the person is to help cause the interrogator to guess correctly. Turing believed that in the future it would be quite conceivable for a machine to trick the interrogator more than seventy percent of the time. Turing believed that this proved machines were capable of thinking. The problem with this argument is that just because the computer is capable of fooling the interrogator into believing it is human does not directly correspond to the conclusion that the machine is a thinking thing. It seems more likely that the computer has merely been programmed with the correct answers to use and in reality has no understanding of what his answers actually mean. Professor Jefferson argued, Not until a machine can write a sonnet or compose a concerto because of thoughts and emotions felt, and not by the chance fall of symbols, could we agree that machine equals brain-that is, not only write it but know that it had written it. No mechanism could feel (and not merely artificially signal, an easy contrivance) pleasure at its successes, grief when its valves fuse, be warmed by flattery, be made miserable by its mistakes, be charmed by sex, be angry or depressed when it cannot get what it wants. 3 Having awareness and knowledge of the content and meaning of thought is what Searle describes as intentionality and is a feature of human thinking which machines could never replicate because of their very nature as fabricated, artificial entities. In conclusion, I feel that it seems impossible for machines to ever have minds. The mind appears to be a purely metaphysical thing that could not be transplanted into a machine. Furthermore the process that a machine goes through is not thought but programming. Everything the machine knows comes from the maker. To say that machines have minds is like saying that even if an evil daemon controlled and planted every thought in our heads, we would still be free thinking beings with conscious minds. Personally I find it hard to conceive the monist approach, though some attempts are made to explain the mind from a monist perspective, which nonetheless gives the mind a special position that could not merely be recreated by fabricated, artificial machines. Such an approach is taken by those who see the mind as an emergent property of the physical composition of the body (specifically brain). A single molecule of water could not be wet or hot or cold; it is only on combining with many millions of molecules in a complex bundle that properties emerge that we associate with water. So with the mind our freedom and intentionality emerge from the very complex arrangement of our organic bodies, which are unique to humans and animals and could not be shared by machines. For most people using an argument from common sense it feels that our minds are free and unattached to our physical bodies. I therefore conclude that a purely physical man-made machine can never have a real mind of its own. And thus in reality it would make it impossible for James the Red Engines thought4 and emotions to actually exist.

Emetic and anti-emetic drugs Essays

Emetic and anti-emetic drugs Essays Emetic and anti-emetic drugs Essay Emetic and anti-emetic drugs Essay The Necessity Worlds are basically animate beings, and in true Darwinian manner, endurance is cardinal. The procedure of vomit, or purging, can frequently be regarded as a defensive mechanism adopted by worlds and other animate beings. One illustration of this is utilizing vomit to change by reversal the potentially deathly error of eating a toxicant substance. If the organic structures natural defense mechanisms failed to recognize the danger of the foreign toxin in the blood watercourse, it may be indispensable to bring on vomit. Hence, a demand for emetic drugs arose, drugs which would excite the organic structure s natural defense mechanisms and promote emesis. However, non all emesis is a defensive physiological reaction, such as gesture illness, or the sickness associated with gestation, both of which cause no biological menace to the being of the homo. The utmost vomit suffered by chemotherapy patients is another strong cause for drugs to let control over the purging procedure, and so the n ecessity for anti-emetic drugs besides arose. The Emetic Response The act of vomit is in fact a reasonably complex one, necessitating the co-ordination of the bodily respiratory and abdominal musculuss, and the musculuss of the GI piece of land. Two subdivisions of the myelin map to modulate the event of vomit, the chemoreceptor trigger zone ( CTZ ) and the emesis Centre. The CTZ is located in the country postrema, on the floor of the 4th ventricle of the encephalon, and is sensitive to chemical stimuli nowadays in the plasma. Many drugs can be used to antagonize substances working on the CTZ, making the country of the encephalon via the blood watercourse. The blood-brain barrier around the CTZ is permeable, leting drugs to move straight on it. The purging Centre is, nevertheless, used to organize the existent event of vomit, modulating the motion of smooth and striated musculus. The CTZ transmits signals to the purging Centre when a stimuli Acts of the Apostless upon the CTZ, doing the activation of the emetic physiological reaction. Emetic Drugs As antecedently stated, sometimes vomit is a desirable procedure, such as in the event of get downing a toxic substance. It is besides, possibly [ a spot irishly ] , necessary to advance purging in the trial for anti-emetic drugs. The chief emetic drug that is used is Ipecacuanha, which contains two substance, emetine and cephaeline, which irritate the GI piece of land to do the patient to puke. However, migranes and dyspepsia are common side effects Gesture Illness Vomit can be induced without any influence from foreign substances within the organic structure. Motion illness is a premier illustration of this, and has no biological significance on the being of worlds. In the procedure of gesture illness, the maze in the vestibular setup of the ear is moved in a certain manner. This relays a signal to the floor of the 4th ventricle, but the mechanism of motion of the signal to the CTZ is yet unknown. It has been hypothesised that the cerebellum may perchance move as a 2nd relay Centre, but as the CTZ merely responds to chemicals in the plasma, the synaptic pulsations from the relay Centres could non move straight upon it. However, although the mechanism of gesture illness is non yet to the full known, many drugs for gesture illness have been designed, antagonizing the H1 and muscarinic receptors. H1-receptor adversaries Histamine H1 receptor adversaries can forestall vomit by viing with histamine on the H1-receptor sites. The precise mechanism of action is yet unknown, but it has been thought that the administered antihistamine competitively blocks the H1-receptors of the vestibular setup, cut downing sensitiveness, and can move straight on the intestine, which, in bend, relieves the emesis associated with gesture illness. Furthermore, first-generation H1-receptor adversary may besides barricade the chemoreceptor trigger zone, and act on the karyon of the lone piece of land ( brain-stem ) by traversing the blood-brain barrier, forestalling purging in the patient. However, this intervention is chiefly effectual if administered before the oncoming of vomit, though may pull off to assist command vomit once it has began. As can be seem from the chemical construction antonym, the general construction of H1-receptor adversaries can be portrayed merely. Many first-generation antihistamines cause sleepiness as a really common side consequence, due to the anticholinergic belongingss of the drug. However, this anticholinergic belongings can besides move as an anti-emetic, doing the first-generation antihistamine drugs more effectual. Muscarinic-receptor adversaries Muscarinic receptor adversaries.Good for bar of gesture illness. hyoscine ( Transderm-Scop ) Para4: ( working on tummy ) muscarinic receptor adversary Side effects, ways it works, jobs, constructions, point out where it acts, and how the construction makes it move in that manner. Explain how the drug interferes with the normal vomit procedure. Muscarinic-receptor adversaries ( Chapter 7 ) Hyoscine active against sickness and emesis caused by the stimulation of the maze ( ear ) , and against substances which act on the tummy straight, but non against things which act on the CTZ. ( same as H1 ) Hyoscine is best agent for bar of gesture illness, but less utile one time sickness occurs. Effect extremums after 1-2 hours after consumption, can besides be given transdermally ( via the tegument like a nicotine spot ) , and is normally put behind the ear. Unwanted side effects: sleepiness, dry oral cavity. ( other side effects can include blurring vision and keeping of urine, but do nt usually happen at the doses given for anti-emetic effects ) Reference List: Hawthorn, Jan. Understanding and Management of Nausea and Vomiting, Blackwell Science, 1st Edition, 1995 Rang and Dale Bartholow, Roberts. Ipecacuanha, A Practical Treatise on Materia Medica and Therapeutics, Appleton and Company, 1908

Strategic Management Essay Example | Topics and Well Written Essays - 3000 words - 13

Strategic Management - Essay Example Increase in vehicles in developing countries like Asia, Africa, Latin America regions overtakes the demand in US, Western Europe & Japan. China is the largest market in international market as the country develops as economic superpower in manufacture & fixed investing activity hub. Market develops in India, Thailand, Taiwan & Russia. Sales increases with good economic conditions & high income levels which lead to growth in manufacturing activity, boosting combined with the demand in bearing market. Australia & Canada is the most intensive user of bearing products which reflects the advanced industrial & technically nature of the economies. As bearing industry is rapidly increasing in the global market, developing countries like Russia, Japan etc, are importing the bearing products. Countries of Asia Pacific regions call for 42% of the total demand in the international market. Hence, in future also, bearing industry will be growing in the other developing regions of the world. Political - In political terms, bearing industry like Indian bearing industry collaborated with SKF so that the bearings made at India are exported to SKF and specialized bearings which are not manufactured in India are imported through the other industries. Without the bearing Industry, automobile sectors & industrial sectors will be at a loss. Due to the collaboration, friendly atmosphere develops between the nations. Economical - Duty rates are reduced therefore many countries like China, Russia, Eastern Europe dump their production at a low rate due to which price differs in local & international market by about 40-50%, which encourages imports. Demand of bearings in international market is projected to rise about 5% annually to about $ 40 billion in the year 2010. Technological - There are various types of bearings and technology to equip depends on the type of bearings. Specialized type of bearings is not manufactured in India

Safeway's 10k Form Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Safeway's 10k Form Analysis - Research Paper Example The company’s forward looking financial statements and its commitment to quality while expanding perishable offerings influenced my choice. Safeway’s operates in a highly competitive industry where competitors struggle to increase their market control and share. Its strategies of providing products that are tailored to ensure local preferences make it survive the diverse cultures and tastes in the different market segment. The operating strategy of providing value to its customers through stocking high quality products and maintaining high store standards together with the competitive prices makes it preferred by the shoppers (Safeway Inc. Annual Report 2011, n.d, p.43). Besides, it provides a one stop shopping for busy customers. Competitors include supercenters and club stores, specialty supermarkets, dollar store, drug stores and restaurants. The environmental legislation has also not had adverse effect on the financial results and is not expected to do so because of the company compliance to state and federal laws. Labor relations pose a threat to the company because most of the employees are unionized and work stoppages and disputes could affect their results (Safeway Inc. Annual Report 2011, n.d, p.14). Moreover, the failure of Safeway’s to achieve cost reductions could further adversely impair the company financial performance. this forces the company to consider altering their product mix to mitigate financial problems. Negative publicity on food safety, quality, and health concern poses a threat of loss of customers and could disrupt production. Moreover, the current economic condition in US and Canada with regard to the uncertain unemployment rate, fluctuating energy prices and demand of discounted products could further affect Safeway’s financials. Other environmental factors that pose a risk include changing regulation, increased amounts of debt, pending litigations and Information technology risk affects their performanc e. Question 2 2a) Deloitte $ Touche LLP audited the consolidated financial statement of Safeway’s and the internal controls over the financial reporting (Safeway Inc. Annual Report 2011, n.d, p.34). It issued an unqualified report on the financial statement and on the effectiveness of the internal control. According to the report, Safeway has prepared their financial statements in accordance with the generally accepted accounting principles accepted in the United States and the integrated framework issued by the committee of sponsoring organizations of the tread way commission. 2b) Management analysis and discussion of the financial statement reveals a declining consumer spending because of the current economic conditions. Consumers are said to change their product mix or shop in discounted groceries to cut down on their expenditure. On the side of income, Safeway is reported to have a net income of $516.7 million in 2011 compared to $589.8 million in 2010 signifying a loss o f $1097.5 million (Safeway Inc. Annual Report 2011, n.d, p.22). MD & A further reveals how the economic environment impacted adversely on Safeway’s division (Safeway Inc. Annual Report 2011, n.d, p.22). The sales in 2011 increased by $43.6 billion while fuel sales increased by $1408.7 million because of the average price increase of fuel per gallon. Besides, the exchange rate fluctuation of Canadian dollar resulted in increase in sales increase by $ 240 million. The number of transactions alos inceresed in 2011 desites the slight

To maintain a commitment to professionalism Essay Example for Free

To maintain a commitment to professionalism Essay As a teacher of young children I am aware of my disposition at all times. Being professional is very important in a child care setting. One of my roles is to serve as a positive role model to the children in my child care. I dress appropriately to work effectively with young children. My co-worker and I wear scrub tops, except in summer when hot out. The scrub tops we wear have Disney characters on them, and the kids love them. I am knowledgeable of my profession, and I respect the children, parents and my co-workers. These attributes show my competence in meeting Standard VI. Professionalism- I truly enjoy working with young children in a group setting, and demonstrate a positive attitude in my role. I always come to work with a smile on my face and a bounce in my step. I talk to children, and play with them every day. Children are the light of my life, and it sure shines brightly when they are around. I also take advantage of opportunities to grow professionally by attending workshops, in-service trainings offered by The Child Resource Network to gain knowledge that will help me to become a better teacher of young children. This professional development training also keeps me up-to-date with the latest knowledge and trends in the child care field. I also follow regulations set forth by the state of Indiana to ensure that I am providing the best quality service to children and their families. CS VI a- I decided to work with children when my granddaughter Marley was a year old. At the time I was working for a company CDC for mentally disabled adults. I worked for the company for six years. I dedicated my life to that company. I got blamed for another Susan’s abuse of a consumer. I was told that my job was on line. When they found out it wasn’t me, I was told it would still be in my file. I gave them a 3-4 weeks’ notice and quit. I decided I would not have anyone tell me I abused a consumer when I loved them all like they was my family. I have a handicapped nephew and a niece with cerbal palsy. I thought this is the perfect time to start a daycare, and get to spend all the time in the world with my granddaughter. I couldn’t have choose a better job. I love children, and I was only allowed to have one child. My doctor wanted me to abort with my pregnancy, because I had epilepsy. CS VI b- Keeping a clean center and maintaining equipment. Keeping paper work organized and in the appropriate  places is very important. Positive attitude and positive role model to the children.

My Childhood Autumns in a Nutshell. . . or an Apple :: Essays Papers

My Childhood Autumns in a Nutshell. . . or an Apple As a native Vermonter, I have spent every autumn driving out of Burlington and into the rust and golden mountains of Stowe to admire the foliage and to take advantage of nearby orchards. I have visited probably every orchard, mill, factory and farm over my lifetime. Through these excursions, freshly made apple cider, warm cider doughnuts, cool, crunchy apples picked right off the branch, and the smell of these apples have all become imbedded into my memories of my childhood here in Vermont. Despite all of my experience with Vermont apples and their by-products, I have never taken the time to really get to know the fruit. There are so many varieties of apples, and although I’ve most likely eaten them all, I could only surely identify one: the Granny Smith. I feel that, as a Vermonter, telling one apple from another is something that I should be able to do. As this passing autumn will be my last consecutive one in Vermont before college, I made it my duty to learn about one of my home state’s largest exports, and set of in search of the best Vermont apple. I figured that before I began tasting apples, I should first have a list of ideal apple qualities to measure my candidates against. My criteria for being considered a good apple: not too sweet but also not too tart, juicy, but not so juicy that it’s embarrassing to bite into it in front of others, not yellow on the inside, no brown spots or bitter bit, not so soft that your bite extends down into the seeds and core, but also not so hard that it hurts your gums to bite into it. A good apple is not mushy or bruised, it has a stem, it’s nicely shaped, and it’s not small- it’s a nice big apple, but not so big it makes you sick to eat the whole thing. A good apple must be flavorful, have a nice aroma, and, very importantly, be crunchy enough that it makes a crisp sound when you bite into it. Also, a perfect apple must be very round, not tall and oval shaped with four big humps on the bottom. I don’t like this kind. I figured that the best place to buy the freshest apples would be at a co-op, so I went to the City Market in Burlington and bought a bag of Vermont apples grown at a local orchard.

What is Information Society?

INTRODUCTIONThese days, like the headway in a personal computer, laptop, tablet, smartphone, and communication technology, the noteworthiness of data is frequently growing. The sharing and move of information in the all-inclusive scale are getting far more straightforward and the relationship among individuals is getting rather expanded in light of the fact that the reliably developing of new correspondence advancements. In an information society, particularly the information advancement, the techniques for media transmission and other electronic contraptions as said are used broadly. Also, the alterations in correspondence advances expect a gigantic part in social life and make new open entryways in the field of preparing. Data and correspondence innovation or known as ICT has transformed into a central bit of the general day by day presence of youths and grown-ups (Lydia, 2014). Facebook, Instagram, Twitter, WhatApps, and YouTube are the sorts of social media that go about as a most recent device for a quick and successful medium in appropriating and getting data (Manoj, 2017). The procedure of correspondence, for example, sharing data or learning knowledge should be possible effectively inside a couple of moments with the rise of social media such as Facebook, Twitter, Skype, and so on (Trisha, 2012). Consequently, social media can interface individuals around the globe independent of contrasts and topographical limits. In Malaysia, the procedure of globalization has prompted the improvement of correspondence innovation quickly. This development will bring many changes to an individual, society, organization, and country. Recently, a statistic demonstrates that the number of social network users in Malaysia has increased from 2014 to 2022. In 2022, it is estimated that there will be around 20.42 million social network users in the country, up from 18.62 million in 2017 (Statista, 2018).BACKGROUND OF THE STUDYAccording to MCMC (2017), there were around 21.9 million social media users in 2016, of that 97.3% guaranteed that they claimed a Facebook account. Ownership of Instagram account (56.1%), YouTube (45.3%), Twitter (26.6%), LinkedIn (9.1%) and Tumblr (4.8%) saw an increase when contrasted with earlier year. Unexpectedly, YouTube has ranked at second as social media with the most user viewing website in Malaysia. YouTube is a video sharing service that enables users to watch recordings posted by other users and upload video of their own. The administration was begun as an autonomous site in 2005 and was procured by Google in 2006. The video that have been transferred to YouTube may show up on the YouTube website and can likewise be posted on other websites, however, the documents are facilitated on the YouTube server (TechTerms, 2009). One of the reasons why YouTube is so widely used is that YouTube included User Generated Content (UGC) features. According to Jose (2016), User Generated Content (UGC) is defined as any type of content that has been created and put out there by unpaid contributor or using a better term, fans. It is able to refer to photos, video, testimonials, tweets, blog post, and everything's in between and is the act of customers selling an emblem rather than the logo itself. People are actually capable of creating their own content material and take part in all types of applications together with WeBlogs, social networking, and online journalism. A few customers create online content on each day basis. They proportion their reviews and evaluations approximately everything; from product reviews, services and infant recommendation to boyfriend issues, homework, makeup and game tutorials. Frequently beginning as an interest, developing online content on a personal WeBlog or channel can become a fulltime process. By way of developing content material on a day by day basis, large communities are built up with lots of unswerving fans. New fans and subscribers are gained every day. YouTube is one of the most famous structures on which creators share their content. With one single video, it's miles possible to attain millions of people. Based on the research by Wilma (2016), the impact YouTubers have on the behavior of young adults is increasingly unparalleled. They are seen as function fashions and frequently recognized in the streets with the aid of their lovers. But, out of doors this online global, YouTubers are simply as normal as most of the people. Parents regularly do not recognize approximately the net behavior of their youngsters and the YouTubers that youngsters suggest. This results in puzzling moments when fans enthusiastically apprehend their favored YouTuber even as other humans do no longer understand who this unique YouTuber is.PROBLEM STATEMENTIn today's society, the lives of young people are indispensable to the Internet. It is the information and communications channel used. In the past, the use of the Internet only relied on a computer, now the Internet can be accessed using a smartphone that only has wireless Internet software. According to Muhamad (2017), Internet users in Malaysia are increas ing every year from 24.2 million people in 2015 to 24.5 million people in 2016 and the figure is expected to jump further in 2017. The increase in usage statistics was derived from Internet Users Review conducted by the Ministry of Communications and Multimedia where people were able to use the internet for four hours a day and 15.5% of consumers were teenagers under the age of 19 years. According to Bassridja (2009), teenager level is from 12-18 years old. According to Minderjeet (2016), Malaysians invest twofold the energy viewing YouTube than some other country on earth. The study completed a year ago demonstrated 92 for each penny of Malaysians effectively peruse their smartphones while staring at the television. â€Å"It likewise demonstrates they cherish YouTube,† said Sajith amid board talks on â€Å"So who watches YouTube in Malaysia ?†, here today. Malaysians matured somewhere in the range of 16 and 34 years of age watch the most YouTube recordings on a month premise. The review met 1,000 Malaysians matured 16 to 64 years on their YouTube seeing propensities crosswise over portable and work area gadgets; thinking about their favored survey times, session lengths, content classes and sharing propensities. (Minderjeet, 2016). According to Raja (2011), in the era of globalization, the use of the Internet can often change the patterns and lifestyles of teens. The use of long online media over the hours creates an addiction to users. Users are more fun, complacent, and negligent in their own world. They will be angry and being mad when they cannot serve online social media. This symptom will be felt to users who are too addicted to online media especially on YouTube. In a study commissioned by Defy Media, 63% of respondents matured between 13-24 said that they would attempt a brand or an item suggested by a YouTube content maker, though just 48% specified the same about a motion picture or TV star. In 2014, Variety charged a study asking U.S. adolescents matured 13-18 to decide the greatest influencers. In particular, they were requested to rank 20 prevalent identities in light of agreeability, credibility and other criteria, which the respondents regarded as parts of their general impact. In the last positioning, prevalent YouTubers possessed the main five spots with customary famous people like Jennifer Lawrence and Katy Perry agreeing to bring down positions. In 2015, the magazine appointed this examination once more. However, the outcomes have ended up being the same as the best six spots going to famous YouTube stars (Andrew, 2017). Hence, the many facilities available on the Internet provide many side effects to teenagers today. Obsessed teens with the use of online media are less focused on the lessons because their lessons are disrupted because there is no time to review. Additionally, the addiction to online media use also affects personal health and education, and even the country has also had a huge impact due to the unhealthy symptoms of app addiction that exists today. (Muhamad, 2017). In view of that, researchers have conducted a study to identify what influence YouTubers have on the teenager. The examination explores what changes in conduct happen, how young people relate to YouTubers and how YouTubers think about their impact on youngsters. Also, the meetings explore whether the life of a YouTuber truly is as excellent as it looks in their recordings and whether young people know how genuine everything in their recordings is. Along these lines, the examination question of this exploration is as following: â€Å"What job do YouTubers play in the life of their high school watchers and how do YouTubers evaluate their own particular impacts and encounters?†RESEARCH QUESTIONTo carry out the research on the impact of YouTubers in the lives of young viewers and how the YouTubers assess their impact and experience among the teenagers in Johor Bahru. There are several questions that formed to use as the guideline of the research. What role do YouTubers play in the life of their teenager's view? How do YouTubers assess their own influences and experiences?OBJECTIVEIn this study, there are some objectives to carry out on the roles of YouTubers and the influences of them among the teenagers in Johor Bahru.To identify YouTuber's role in the life of their teenager's view.To understand how YouTubers assess their own influences and experience.SCOPE AND LIMITATIONSThis study aims to see the phenomenon of the influences of YouTubers around teenagers in Johor Bahru. The study is focusing on teenagers who are studying, working and married that from 13 to 20 years old. This study also focusing on the teenagers who are specifically from Johor Bahru. They are multiracial teenagers with different lifestyles and backgrounds. Examples, the teenagers that selected for this study is 12 people where 3 of them are studying in secondary school, 3 of them are studying in high schools, 3 of them is from university or college, 1 of them is already working after SPM examination and another 2 informants is housewife. Besides, this study also focusing on the importance of the role of YouTubers in today's youth society. To make clear about teenagers view's on YouTuber. Consequently, the main focus of this study is on the influences of YouTubers among teenagers.SIGNIFICANCE OF THE STUDYIn conducting this study, there are some goals and preferred lines that are intended to benefit the purpose and to be a source of reference to society as well as to future studies. In general, this study is intended to study the influence of YouTubers among teenagers especially the age range is between 13 to 20 years old in Johor Bahru. The study also aims to examine today's issue for teenagers who are affected by YouTubers can be conta ined. In addition, the findings of this study have also brings benefited to parents. Through this study, the parents could know more about the behavior of their teenagers which influence by YouTubers and have a lot of information to advise the teenagers who are especially trapped in the influence of YouTubers on social media. The findings of this study are also expected to assist academicians to further explore factors and methods to address job status destabilization in society as well as to assist the school in particular to take appropriate action regarding this phenomenon.OPERATIONAL DEFINITIONIn this study, some terms in the appropriate context will be used for interpretation.YOUTUBERSResearchers have used the term YouTubers where the word YouTubers is familiar with among teenagers. In this research, the term YouTubers is referred to a person who uploads, produces, or appears in videos on the video-sharing website YouTube. Besides, YouTubers also know as someone who uploads YouTube videos, particularly someone who has somewhat of a fan base. Although it can mean anyone on YouTube, in this research, it specifically means someone who makes videos and already has their own channel or company.TEENAGERSIn addition, the term teenagers are also frequently used by researchers in this study. Teenagers are the transitions between children beginning with physical and mental maturity, between 13 and 20 years of age, as young adulthood. The teenagers at this stage will experience changes in their own bodies, they will develop their minds more openly, quickly attracted and easily emotionally aroused. Teenagers used in this context are teens who are involved in addicted to watching YouTube as well as teenagers who fall in admiration of Youtubers especially teenager secondary school, high school, university students and teenagers that is working after taking SPM examination.SOCIAL MEDIASocial media is a computer program that provides the function for people to communicate and exchange information on the Internet. It is also an Internet-based application g roup that builds on the basis of ideology and technology. Social media serves as a medium to connect through applications such as Facebook, Wechat, Whatapps and so on. Social media such as Youtube help teens to access YouTubers videos without restrictions. To understand more easily, it is necessary to know the media's intentions first. Media is one of the means of communication, for example, magazines, newspapers, and even radio. Generally, social media is an online medium with the use of the Internet and make people feel easy and convenient to communicate through social networks.